Amigo Tours Presents Its Innovative Tourist Pass at Tianguis Turístico 2023
During the 47th edition of Tianguis Turístico, the interviewer from El Economista spoke with José Arozarena, CEO of Amigo Tours, about the company’s projects and its rapid growth.
Amigo Tours Presents Its Innovative Tourist Pass at Tianguis Turístico 2023
During the 47th edition of Tianguis Turístico, the interviewer from El Economista spoke with José Arozarena, CEO of Amigo Tours, about the company’s projects and its rapid growth.
Arozarena explained that Amigo Tours is a 100% Mexican company that began operating 18 years ago in Mexico City. Today, it has become one of the largest tour providers in the world, operating more than 240 daily tours across over 17 destinations, including Mexico, Cancún, Rome, New York, and Seville, among others. Although the company’s corporate headquarters are located in Madrid, Spain, Amigo Tours maintains a strong presence in Mexico and Cancún.
The Tourist Pass: A Wide Catalog of Attractions, Museums, and Tours
The CEO highlighted a particularly exciting project the company has been developing: a tourist pass. This pass allows travelers to choose from a large catalog of attractions, museums, and tours, and with a single app, they can access these experiences for a set period of time. For example, Amigo Tours is launching 1-, 3-, and 7-day passes in Mexico City, Cancún, Puerto Vallarta, and Los Cabos, giving visitors access to a wide variety of attractions.
In Cancún, travelers can enjoy tours to iconic sites such as Chichén Itzá, Tulum, Xcaret, and various water sports activities. Arozarena emphasized that the tourist pass not only benefits visitors but can also support local governments in attracting events such as weddings and conferences. For large events, coordinating activities for many participants can be challenging, however, with the tourist pass, each person can freely choose what they want to do during the validity period of the pass.
Beyond attractions, the tourist pass app also provides information about local businesses and points of interest at the destination. For instance, tourists can receive discounts at bars, restaurants, and shops, helping stimulate local spending. The app also includes an interactive map, allowing users to explore the city and discover key attractions on foot.
Conclusion
The interview with José Arozarena highlighted Amigo Tours’ innovation and commitment to the tourism industry. The tourist pass is a powerful tool that benefits both travelers and local governments seeking to attract events and visitors to their destinations. The app also enhances the visitor experience with interactive features and personalized recommendations, ultimately increasing traveler satisfaction and encouraging local economic activity.